Some of these days I prefer to post about the review of the science of science, so that now might not be much different from my previous posting. namely the BSC and SCM. For current posts, I will try to discuss about the SWOT Analysis. Maybe it is not foreign to this term for a lecture on management, engineering and other industries would also have a lot to know about it.
SWOT analysis is a method of preparing the strategy the company or organization that is a single business unit. The scope of a single business can be a domestic or multinational. SWOT itself is an acronym for Strength (S), Weakness (W), Opportunities (O) and Threats (T), which means strength, weaknesses, opportunities and threats or obstacles, which can systematically assist in identifying external factors (O and T) and factors within the company (S and W). The words are used in preparing a business plan to achieve goals ripe for both short and long term.
To be more clear, here I attach also sense according to one expert SWOT Indonesia, namely Fred Rangkuti. More or less like this: "SWOT analysis is to systematically identify the various factors to formulate corporate strategy. This analysis is based on the relationship or interaction between the internal elements, namely the strengths and weaknesses, against the external elements of the opportunities and threats. "
A general guideline that is often given to the formulation are:
- Utilize the opportunity and strength (O and S). This analysis is expected to produce long-term plan.
- Overcome or reduce the threats and weaknesses (T and W). This analysis is more likely to produce short-term plans, namely the improvement plan (short-term improvement plan).
The preparation of a good plan, keep in mind the power and funds owned at the time would start a business, knowing all the elements of strength possessed, as well as any weaknesses that exist. Data collected on these internal factors is the potential in carrying out the planned business.
On the other hand to consider external factors that will confront the opportunities or the opportunities that exist or are considered to arise and threats or barriers which are expected to arise and affect business do.
It can be concluded that the SWOT analysis is the development of the relationship or interaction between the internal elements, namely the strength and weakness of the external elements of the opportunities and threats. In this study we want memproleh SWOT results form conclusions based on the advance-4 factors which had previously been analyzed:
Strength Opportunity Strategies
The strategy generated in this combination is harnessing the power of the opportunities that have been identified. For example, if the strength of the company is on the benefits of the technology, then this advantage can be utilized to fill the market segment who require a level of technology and quality that is more advanced, the existence and needs have been identified in the analysis of the opportunity.
Weakness Opportunity Strategy
Opportunity that can not be utilized because of identified weaknesses of the company. For example, the distribution network to market is not owned by the company. One strategy that can be taken is to work with a company that has the ability to work on that market. Another strategic choice is to overcome the weakness order to utilize the opportunity.
Strategy Strengths Threats
In the analysis of threats found a need to overcome them. This strategy tries to find the strength of the company that can lessen or avert the threat. For example, the threat of price wars.
Strategy Weaknesses Threats
In the situation facing the threat of internal weaknesses and at the same time, a strategy that is generally done is to "get out" of the situation that sandwiched it. The decision taken is the "dilute" the resources tied to a threatening situation, and divert it to other businesses brighter. Another tactic is to enter into an agreement with a company that is stronger, in the hope that the threat at a time will be lost.
By knowing the situation to be faced, the subsidiary can take the necessary steps and act with the taking of targeted policies and steady, in other words the company can apply the right strategy.
Less is more like that my explanation of the SWOT Analysis, but that should be in mind is very often a mistake regarding the determination of strengths, weaknesses, opportunities and threats. Apart from having to be completely honest in filling, most like to get stuck on the existing theory. Suppose, for the strengths and weaknesses which he viewed from the internal. Well for that most who do this in complete SWOT analysis strengths and weaknesses see only internally only. Actually this is wrong, because actually when we do a listing strengths and weaknesses in our organization, should be compared with external parties. Why? Here's the story, say employees at our company are all graduates of S1. This could be by a company called power in case of no comparison with other companies.
But, when we compare with other similar companies the company appeared to have S2 all employees, this is not a surplus anymore but has become a weakness. So also for the opportunities and threats, this fact must also look internally. Why? Now that this story here .. hehehe Let's say it again as now tuh election season, now it's become an opportunity for companies silk screening and printing. However, if the company internally is not prepared to capture this opportunity, then this would be a threat, because other companies will take this opportunity and will be far more advanced because the benefit far greater than our company.(EJ)